Overview
The following slide deck was submitted in response to a creative brief provided by the Puffer Malarkey Collective for a Social Media Manager position. The five-part prompt asked for sample social media copy, to identify current standout content, to identify current posts that could be improved, to provide examples of social media engagement, and lastly, a short media pitch for a hypothetical scenario.
The Prompt
Select 1 photo from Animae, Herb & Sea, and Herb & Wood’s Instagram accounts and draft some copy. Get creative!
Pick a standout piece of content from each restaurant in the last 12 months… tell us why you think they were right for the brand.
Identify a piece of content from each restaurant and tell us why you think it was NOT right for the brand.
Select an Instagram post where a follower has commented...and write a reply that you feel is the right response for our brand. What could we have said back?
We’re launching a Filipino four-course tasting menu at Animae on Wednesdays for $80 per person. Write a short media pitch and social media campaign to launch.
