Overview
The following slide deck was created and submitted as part of my application for the Social Media Lead position at Communal Coffee. I crafted this pitch proactively and sent it directly to the hiring manager to demonstrate my enthusiasm for the role, alignment with the brand, and ability to bring strategic, content-driven ideas to the table.
Prompt
Communal is launching a new spring seasonal menu next month. It features a lavender matcha latte, stone fruit with creamy burrata, crisp spring veggies over quinoa, and a strawberries and cream croissant. Please develop a mini social campaign concept around the launch that includes:
Sample Content Calendar (2 weeks)
post ideas, format, content bucket,
Engagement Plan
Sample response to comments/dms
Boosted Post strategy
How much money across how many posts?
