My creative direction for Village Pizzeria channeled the brand’s cheeky, rebellious spirit with a family-friendly twist—think punk rock meets red-checkered nostalgia. Working closely with our in-house designer, we evolved the visual identity to embrace raw textures like brown paper, graffiti-inspired fonts, and playful, cut-and-paste-style graphics that felt both retro and fresh, which eventually made it’s way into a rebranded menu design. My personal content strategy revolved around the 3 P’s: Product, People, and Promotions. While bold, craveable food photography remained core, I leaned into culture-driven content—staff moments, guest interactions, and vibe-heavy imagery—to communicate not just what was on the plate, but what it felt like to dine with us.

Each month, I crafted a dynamic calendar that layered in seasonal ideas, national food holidays, special promos, and community partnerships. I kept things flexible enough to experiment with trending Reel formats and in-the-moment ideas—especially ones that featured our staff, which consistently saw the highest engagement. One creative risk-turned-success was the launch of a recurring Yappy Hour with PAWS of Coronado, which started off slow, but eventually became a hit with local dog lovers. More than anything, my approach emphasized collaboration with the store team, leadership, and culinary staff—making sure every piece of content felt authentic, grounded, and full of flavor.